- Client: SP Zurich
- Agency: Walker Zurich
How to engage people for politics who’ve lost all confidence in politicians? In order to get the attention of as many voters as possible, we asked politicians to do 3 things: 1) Be quiet. 2) Listen to the people. 3) Support their wishes. For the political party SP in Zurich Facebook became an engaging tool to create a political agenda.
The nice side effect: Gold at the Clio Awards and the Facebook Studio Awards (a showcase of the world's most successful social marketing).