BMWstories Casefilm

  • Client:: BMW Worldwide
  • Agency:: Serviceplan International

 

#BMWstories - A GLOBAL USER-GENERATED PLATFORM

We created a campaign to celebrate driver stories. BMW is not only about cars. There are millions of people who make BMW part of their life and who influence the brand. Fans, drivers, professional drivers, racers, collectors, celebrities etc. They all have one thing in common - driving pleasure. To collect all their unique stories we created the hashtag #BMWstoriesWith user generated content and original stories from BMW, the campaign was launched and gathered
on BMW.com

Links: www.bmw.com/bmwstories  #BMWstories