BMW X1

  • Client: BMW Worldwide
  • Agency: Serviceplan International

 

INTO THE UNKOWN - THE WAVE II

Director Sebastian Strasser and BMW take us on another ride in this film for the all new BMW X1. Following on from the success of the previous campaign BMW followed the agencies advice to treat the wave as a platform for the whole X-Range. This time we were asked to take the BMW X1 out of the city and into the great outdoors. The spot was shot throughout California on a road trip that took in Death Valley, Mammoth Mountain, Yosemite, San Fran and the redwood forests of Humbolt.