- Client: Rimowa / LVMH
- Role: Creative Director
- Agency: Anomaly Berlin
IF YOU NEVER LEAVE, YOU NEVER LEARN. (Lebron James)
The Louis Vuitton-owned luggage brand’s global brand campaign continues in 2019. RIMOWA has been a relentless innovator in the luggage category and our influential owners share the same mindset. So we decided to make our brand campaign a celebration of this “never still” philosophy - both in the act travel and in the lifelong pursuit of mastery. The 2019 campaign features Lebron James and Diors Menswear Designer Kim Jones. Their stories launched in cinema and on Instagram TV via our icon’s own channels, as well as through media partnerships relevant to their audiences such as Uninterrupted, Highsnobiety or Vouge.