• Client: Rimowa / LVMH
  • Role: Creative Director
  • Agency: Anomaly Berlin



On the occasion of the brand's 120th anniversary, the Louis Vuitton-owned luggage brand introduces its first global campaign – an ode to mastery and the ambitious journeys of those who pursue it.
RIMOWA has been a relentless innovator in the luggage category, and our influential owners share the same mindset. So we decided to make our brand campaign a celebration of this “never still” philosophy - both in the act travel and in the lifelong pursuit of mastery.
We told our story through five iconic RIMOWA owners: tennis legend Roger Federer, Louis Vuitton men’s artistic director Virgil Abloh, model Adwoa Aboah, restaurateur Nobu Matsuhisa and Dior men’s jewelry designer Yoon Ahn. And because everyone takes different paths towards mastery, we worked with five different directors to bring each travel story to life in a completely unique way.
The films launched in cinema and on Instagram TV via our icon’s own channels, as well as through media partnerships relevant to their audiences such as Elle, Complex, and Paper Magazine.