IKEA Catalog 2012

  • CLIENT: IKEA Germany
  • AGENCY: Grabarz & Partner



Every year people wait for the new IKEA catalogue – because it gives them some good reasons to make their living-dreams come true. So we gave them some aditional inspiration in the catalog-launch. The commercials portrait real people who made their dreams come true with the help of IKEA. Those who were interested in further inspiration could visit the IKEA website where people not only could find tons of ideas for their homes but also share their personal dreams with the community and Facebook. IKEA designers picked the most amazing dreams and made them come true. This campaign ran in Germany and Austria.