Freeletics

  • Client: Freeletics
  • Role: Idea, Creative Director, Director
  • Agency: Team Überground

 

CREATIVE DIRECTION & FILM DIRECTION

As part of the newly-founded Hamburg-based creative collective Überground I created this motivational spot for intensive training and fitness programme brand, FREELETICS. It's produced by 27km, the commercial sees direction from new signings Opossum Platypus - aka Jo Marie Farwick & Nikolaus Ronacher. The spot questions the meaning of greatness while highlighting the sense of achievement gained through pushing yourself. Music was produced by Nikolai von Sallwitz. The commercial was broadcastet europwide on TV in January 2016. The Freeletics app was downloaded over 1 Million times during this period. Meanwhile the spot was awarded for best sounddesign, best camera and best cut at ADC Germany, DWP and die Klappe.

Press Clippings: Shots, Horizont, WUV