• Client: BMW Worldwide
  • Agency: Serviceplan International



If all questions were answered, all riddles solved, every wrinkle in the fabric of the universe smoothed the greatest and noblest game in the universe would be ended - unbearable! That's why this worldwide campaign encourages all BMW drivers to explore the unknown – the X.
The spot was mainly shot in San Francisco. It was directed by Sebastian Strasser (Radical Media) and shot by DOP Linus Sandgren (American Hustler) – and the breathtaking waves were created by Time Based Arts in London. The beautiful print campaign was shot by Emir Haveric.

Links: TimeBasedArts  MPC  Eurobest