- Client: BMW Worldwide
- Agency: Serviceplan International
INTO THE UNKOWN
If all questions were answered, all riddles solved, every wrinkle in the fabric of the universe smoothed the greatest and noblest game in the universe would be ended - unbearable! That's why this worldwide campaign encourages all BMW drivers to explore the unknown – the X.
The spot was mainly shot in San Francisco. It was directed by Sebastian Strasser (Radical Media) and shot by DOP Linus Sandgren (American Hustler) – and the breathtaking waves were created by Time Based Arts in London. The beautiful print campaign was shot by Emir Haveric.